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sheena nolan
marketing and education assistant
sheenan@queens-theatre.co.uk

Sheena grew up in Dagenham, Essex and still lives there today. She is married with 4 children and has been the Marketing and Education Assistant at the Queen’s Theatre since the summer of 2006.

After doing a variety of different jobs, including driving 7½ tonne lorries and raising 4 lovely children, she started work at the Queen’s Theatre as a cleaner – seeing it as a good opportunity to move up the ladder and learn about life in a producing theatre.

Sheena loves going to see live theatre and reading is also a passion of hers – especially crime novels!

- Marketing Assistant job description
- Education Assistant job description

 

Questions and Answers with Sheena

What do you do?
I’m a Marketing and Education Assistant

How long have you been at it?
I’ve been doing this job since the Summer of 2006, but I’ve been working at the theatre since early 2005.

What was your very first role in theatre?
Cleaner

"Working in a theatre is fun and I love seeing the end
product when the show is up and running"

What else have you done in theatre?
I’ve also worked as a Box Office Assistant, and I still do from time to time.

Have you got qualifications?
Not specifically for this job, but I have been on training courses and have lots of work and life experience.

What did you do before you worked in theatre?
I drove 7 ½ tonne lorries for Parceline and Parcelforce. I’ve also done bar work and been a driver for Dagenham Motors delivering motor parts. And on top of all this I also have four children to keep me busy!

How did you make the move to working in theatre?
I needed a job that gave me the opportunity to move up the ladder.

What did you want to be when you grew up?
 A long distance lorry driver.

What do you do all day?
I do loads of data input and maintain our databases. I also write and send letters to schools about our touring productions and other events, create evaluation reports for the education department, make Membership cards for our Matinee Club, do web-based research and deliver marketing materials to local businesses. On top of this I co-ordinate large mailings for Marketing and Education, including stuffing and labeling lots of envelopes!

What’s the best thing about your job?
Working in a theatre is fun and I love seeing the end product when the show is up and running.

And the worst?
Delivering Posters to Shops and Businesses when it’s really cold and wet!

What’s your dream job in theatre?
I’ve done lots of different jobs in the theatre already and I have enjoyed them all.

Got any wise words for someone who wants to be where you are now?
If you really want to do it, try hard and eventually you’ll get there.

JOB DESCRIPTION

Job Title: Marketing Assistant
Reporting to: Marketing Manager

The Marketing Assistant is a key member of the Marketing Department made up of the Press Officer, Marketing Officer, Access & Marketing Officer, Box Office Manager and six Box Office Assistants. The department is led by the Marketing Manager.

Primary Objectives:
1 To support the Marketing Manager, Marketing Officer and Press Officer in implementing the marketing and press strategy for the Queen’s Theatre.
2 To actively assist in developing new audiences for the Theatre’s work.
3 To provide administrative support for the Marketing Department.

Direct Mail Campaigns:
• To assist the Marketing Officer in fulfilling direct mail campaigns. This will include photocopying letters, folding letters, stuffing envelopes and completing Royal Mail posting dockets.

Print Distribution:
• To work with the Marketing Officer to create and maintain excellent front of house print displays; ensuring they are up to date, fully stocked-up and of the highest quality.
• To distribute flyers and posters to shops, businesses and other outlets in the local area; ensuring all sites are fully stocked with up-to-date print. This will involve posting out print and undertaking walk and drive distribution runs.
• To work with the Marketing Officer to develop the Theatre’s print distribution network; researching new distribution outlets and building a good relationship with shops, businesses and other print outlets.
• To distribute flyers.

Print :
• To assist the Marketing Officer in managing the Theatre’s print supplies, ensuring print is delivered to the Theatre well in advance of the performance, is properly stored and overprinted with the correct show details.
• To assist the Marketing Officer in producing ‘in-house’ print to a high standard.
• To make sure that the Box Office and other Theatre departments have sufficient print requirements.

Other:
• To present a welcoming, courteous and efficient service for the Queen’s Theatre to all enquirers, both personal and by telephone.
• To assist the Marketing Officer in producing in-house membership cards.
• To help maintain the Queen’s Theatre Archive and assist the Marketing Officer in scanning images and building the on-line Archive.
• To assist at meetings by taking notes and minutes.
• To provide general assistance at Press Nights and other Theatre events.
• To assist in Market Research Campaigns.
• To provide general administrative assistance for the Marketing Department, including filing, building and maintaining databases, dealing with correspondence, sending e-mails and letters, answering the phone, typing, taking notes, scanning, photocopying and assisting with mailings.
• To represent the Queen’s Theatre publicly as required as well as actively promoting and leading backstage tours.
• To be actively involved in promotional events for the theatre.
• To follow the Marketing budget set by the Marketing Manager and the commitment accounting procedures of the theatre.
• To carry out any other duties, as may reasonably be required by the Marketing Manager, Marketing Officer and the Directors.

Job Description from July 2006

JOB DESCRIPTION

Job Title: Education Assistant – Part-Time
Reporting to: Education & Outreach Manager

Primary Objectives
To provide administrative support to the Queen’s Theatre Education and Outreach Department, in order to maintain the current level of success and develop the programme for the future.

Main Duties
- To maintain and develop the department’s contact databases and co-ordinate distribution and mailings.

- To administrate the department’s evaluation procedures for reporting internally and to funding bodies.

General
- To assist with the administration of the department’s core activities and occasional projects in the following areas:
- Youth Theatre & Dance Programme
- Theatre in Education
- Workshop Programme
- Work Experience Programme
- Community Projects

- To work within the project budgets set by Education & Outreach Manager and comply with the Theatre’s financial procedures.

- To undertake any other duties as reasonably required by the Education Manager and Directors.

Access
- To work with the Education & Outreach Manager and Officer to develop access opportunities.

Job Description from April 2007
 
 
 
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